Introducing the new look of Seattle Scone Co.

Seattle Scone Co. has always been about more than scones. From the beginning, our story has been about family, connection, and the simple joy of gathering around good food.

It all started when our founder’s youngest son refused to eat breakfast. Hoping to find a way to nourish him, she baked a batch of scones just like the ones her mom made when she was young. To her surprise, he loved them instantly. What began as a small act of care quickly became a family tradition, and soon after, a way to share that love with others.

Scones have a way of turning ordinary mornings into something memorable, whether enjoyed fresh from the oven at home, shared with friends over coffee, or given as a thoughtful gift. That belief has shaped everything we do at Seattle Scone Co., and now it shines through in our refreshed brand identity.

Why the change?

Our previous logo served us well, but as we have grown, we needed a system that reflects who we are today and where we are headed. The new identity honors our Seattle roots while giving us the flexibility to reach kitchens far beyond the city. Most importantly, it captures the heart of Seattle Scone Co.

Working in collaboration with Atelier Drome, a Seattle-based design studio, we created a brand system that feels elegant yet playful, with details inspired by the artistry of baking and the tradition of sharing. The new seal logo echoes classic patisserie design while still feeling modern and fresh. The custom typography reflects craftsmanship, and the flexible system allows our story to come to life everywhere from farmers markets to your own kitchen.

What makes the new identity special?

Heritage and Craft: Inspired by classic bakery seals, hand drawn ornamentation, and timeless typography, the design celebrates the artistry baked into every scone.

Luxury in the Everyday: Subtle flourishes, bespoke details, and clean letterforms reflect the care we put into sourcing the finest ingredients and making every bite feel special.

Flexibility for Growth: From packaging and signage to digital experiences, the system gives us the versatility to shine wherever you find us, whether that is at a market, in a gift box, or online.

A Signature Seal: Classic and timeless, with flourishes that echo piped icing and handmade craft.

A Bespoke Wordmark: Elegant yet approachable, much like our scones, indulgent but never fussy.

Playful Details: From skyline icons to monograms, each element ties back to our Seattle story while making room for where we are headed.

Looking Ahead

It is the same scones you know and love, now wrapped in a look that feels just as special as the moments you enjoy them in. You will start to see our new packaging and designs appearing in the coming weeks.

This is more than a new logo. It is a celebration of where we started, the families who inspire us, and the joy of baking that continues to bring us together.

Thank you for being part of our story. Every scone we bake is made with care, tradition, and a touch of sweetness to make the everyday feel memorable. We can’t wait to share this new chapter with you.